Networking is an important part of my business and my life. Meeting new people in weird and wacky ways often has lead to great opportunities. So when I was approached in a fruit & veg shop after being recognized from Instagram, I had to take the chance to meet up with fellow social media junkies.

Here’s the story:

There I was, in Coogee in the middle of the day buying my groceries for my green smoothies. As I approached the register, a woman came up to me and said “I’m sorry, I never do this, but are you on Instagram?”
I laughed and replied “yes.”
She said “it’s Em isn’t it?”
I smiled and replied “yes.”
I felt a little like a rockstar I must say.
“Sorry, this is so weird! I follow you and I’ve just always wondered, what do you actually do?” She asked.
“Everyone does!” I joked.
“I’m in PR, marketing and social media and also do some travel writing.”
“Ah! Ok!”
We went on to chat and she explained her name is Holly and she runs a social media podcast for the tourism industry and Instagram meetups or #instameets, also #tweetups. Places for people of similar interests to meet after connecting via social media. We exchanged cards and went on our way. Such a bizarre experience. I just love the power of social media!

So on Tuesday, I formally joined the #tourismtweetup in Sydney. What a fabulous event and so unusual compared to other meetups I’ve been to. We met on the iconic Sydney Opera House steps and waited for the group to gather. We were introduced to some popular instagramers and encouraged to engage with them during the meetup. Then we walked! A walking meetup! How fab!

The walk went from the Opera House to Macquaries Chair. At our destination we were met by Scarborough Wine Co who had put on an amazing little treat of wine tasting. Amazing view, great people and wine!

We had a challenge along the way too. Instagram a photo including the theme of red, white or yellow and tag @scarboroughwines and #tourismtweetup. I love a good competition and a bit of a challenge. It was funny seeing everyone stray off the path every time they caught a glimpse of red or yellow! My photo was posted on the Facebook Page of Scarborough Wine Co. I was pretty chuffed!

It was wonderful to meet people from all different sectors. Bloggers, podcast hosts, photographers, instagramers, brand ambassadors, entrepreneurs and PR agency reps. Also great to catch up with my good friend Ian, founder of TravelMassive, the group that helped me launch my social media avenue of Lovelly Communications and introduce me to my first ever travel client! Love networking groups for the possibilities and in the travel industry, there are so many.

The lovely host, Holly, interviewed me as we meandered back to the Opera House. It’s so great that a chance meeting has opened up the door to a whole new world in the social media and tourism space for me.

Looking forward to the next #tourismtweetup





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